Management

Design: a management discipline? Yes, on the condition that we free ourselves from Design Management

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There are many ways to judge the quality of a design degree. For a long time, it was measured on the quality of the end of studies projects and on the exhibition of these projects to testify to the creative spirit of the students at the end of their course. The end of studies project …

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Covid-19 and Management. From a globalized to a digital world

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All the editorialists announce: Tomorrow will no longer be as before. And the Covid crisis, by its brutality, by the new look it imposes on the world, is it heralding a new world, more united, more responsible, more aware of the relativity of our planet and of our humanity ? Or will it only exacerbate …

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Design, ethics and humanism

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How Design offers companies a tremendous opportunity to work on their corporate social responsibility Design is in vogue, in vogue for companies who believe that creation and innovation are drivers of their future development. Managers talk about innovation strategies, foresight, concepts, possible futures, design thinking. They organize their teams transversely in project groups which are …

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Design schools, the new schools for leadership and entrepreneurship

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Design schools have the chance to become the training institutions that produce the leaders of tomorrow, able to reconcile the economic and the social, and raise new questions about the notions of development and progress. Design is now a strategic discipline, in that reflections on future uses and innovation have become the driving force in …

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Social responsibility and the liberated company: duty or self-interest?

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The new concepts of participative and progressive management, which advocate social responsibility and the fulfillment or even the liberation of the individual, are enjoying a great success and enriching their proponents. The aim is to save the planet and whilst ensuring that mankind prospers. The responsible and liberated company has become a cult for certain …

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Design Management: Reawakening “manual labor”, or what Design schools are doing to address and appease the “doing” and “having done”

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Just as corporate competitiveness issues are more frequently dotting the economic landscape, where economists and politicians are perpetually, and somewhat in vain, setting up more Ministries, commissions and committees around “economic recovery plans” in a dire attempt to whisk Western countries out of what seems like a never-ending line-up of crises and get back on …

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Design and Corporate Social Responsibility: A matter of morals or personal gain?

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A recent presentation given to the Regional Leaders of Western France led me not only to reflect on what binds Corporate Social Responsibility to the Design field, but also question the role that the designer plays there within. What if design were synonymous with “sustainable business?” At a conference held in Denver, Colorado (USA) back …

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Design school: the school for the managers of tomorrow

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In 1994, professors from HEC published a book entitled, “SCHOOL FOR THE MANAGERS OF TOMORROW.” Its focus was on pondering the changes in teachings, methods of learning, frameworks, and more generally, how the changes in the environment and with regard to responsibility would take precedence over the growing number of management and business schools as …

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