#DesignStrategy

“Good design is better than a good idea”

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Credo for a design school, the example of l’Ecole de design Nantes Atlantique Innovation and social responsibility for designers Over 10 years ago L’Ecole de design Nantes Atlantique set up a program to radically transform the traditional curricula of design and applied arts. The aim was to move the focus of the profession towards more …

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Design: a management discipline? Yes, on the condition that we free ourselves from Design Management

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There are many ways to judge the quality of a design degree. For a long time, it was measured on the quality of the end of studies projects and on the exhibition of these projects to testify to the creative spirit of the students at the end of their course. The end of studies project …

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The end of the myth about Corporate Social Responsibility: Make way for design

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With the anxiety it generates, and the impact it has had on the way we live, the Covid pandemic is propelling us into a future full of uncertainties. Will companies have to change? Will the myth of Corporate Social Responsibility survive the formidable health and economic ordeal we are going through? Faced with the excesses …

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Design, ethics and humanism

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How Design offers companies a tremendous opportunity to work on their corporate social responsibility Design is in vogue, in vogue for companies who believe that creation and innovation are drivers of their future development. Managers talk about innovation strategies, foresight, concepts, possible futures, design thinking. They organize their teams transversely in project groups which are …

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Social responsibility and the liberated company: duty or self-interest?

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The new concepts of participative and progressive management, which advocate social responsibility and the fulfillment or even the liberation of the individual, are enjoying a great success and enriching their proponents. The aim is to save the planet and whilst ensuring that mankind prospers. The responsible and liberated company has become a cult for certain …

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Design and Corporate Social Responsibility: A matter of morals or personal gain?

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A recent presentation given to the Regional Leaders of Western France led me not only to reflect on what binds Corporate Social Responsibility to the Design field, but also question the role that the designer plays there within. What if design were synonymous with “sustainable business?” At a conference held in Denver, Colorado (USA) back …

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“Made in France” takes backseat to “Designer by France”

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When it comes to buying a car, or anything else for that matter composed of spare parts, what exactly does “Made in France” mean? Does this notion not go against the flow of French industry? Is there not something else out there that strives to fuse innovation, research and design? How about “Designed by France”? …

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Design and Leadership?

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Design has crossed over into a strategic dimension. In organizations that have made innovation their modus operandi, designers have no other choice but to assert themselves as leaders there within. If, just a few years back, it was almost unheard of to speak of design in a management discipline light, nowadays, the opposite is inconceivable. …

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