Innovation

What if students were trained to innovate…

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We are currently experiencing radical changes in industrial and marketing paradigms, in a world that has become unstable due to international conflicts. The “scientific management” on which industrial structures have been organized since the middle of the 19th century is no longer sufficient to govern organizations. For many companies, “doing better and better what we …

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“Good design is better than a good idea”

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Credo for a design school, the example of l’Ecole de design Nantes Atlantique Innovation and social responsibility for designers Over 10 years ago L’Ecole de design Nantes Atlantique set up a program to radically transform the traditional curricula of design and applied arts. The aim was to move the focus of the profession towards more …

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Giving Substance and Shape to the Future

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Interview done at the launch of the joint work, THE NEW TERRITORIES OF DESIGN; Giving Substance and Shape to the Future – Atlantica Publishing – December 2017 – in partnership with the Landes Chamber of Commerce and Industry. In what way will the future of business rely on Design? On what topics and questions, including …

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