This article, written by Christian Guellerin, was published in the journal “Office et Culture” No. 77. “The automobile is a fairly accurate equivalent of Gothic cathedrals.” This is how Roland Barthes challenges us to reveal the mythologies hidden behind everyday objects, far beyond their simple functionality. He describes the Citroën DS as an object whose …
Design and Ethical Leadership: When Objects Lead Us Read More »
Design is not a matter of beauty, for “beauty” does not exist here below. I do not doubt that it exists somewhere else. God’s work is beautiful for those who believe in something above us. But for us humans, beauty does not exist. Nor does ugliness, for that matter. Only the idea we form of …
Out of curiosity, I asked Copilot what we should remember from the articles I’ve written on design over the past 20 years. Here’s a summary of the main ideas found in my articles, and how AI allows us to take stock of the coherence or incoherence of what we write, what we’ve done with it, …
A country’s culinary tradition is one of the constituent elements of the concept of nation. It reflects and affirms its culture and thus its difference, its geography, its history. Eating testifies to where one comes from. Eating creates society. Eating is a pleasure. Eating excites the senses and desire. Eating is orgasmic. “In the beginning …
“Intelligence is the ability to adapt” tells us the English astrophysicist Stephen Hawking who died in 2018. But adapt to what and for what ideal? In this world of information and knowledge available to all, of generative artificial intelligence, is it a question of embodying the “Educated Human” of the post-modern era and thinking that …
‘The entrepreneurial mindset of the designer is a central concern of training institutions. An idea is worth nothing, even the most desirable one, if it is not tested by the markets and/or society in general. It is not a question of turning all designers into company managers, as the latter have specific skills that not …