What if students were trained to innovate…

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We are currently experiencing radical changes in industrial and marketing paradigms, in a world that has become unstable due to international conflicts. The “scientific management” on which industrial structures have been organized since the middle of the 19th century is no longer sufficient to govern organizations. For many companies, “doing better and better what we …

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The 15-minute city or the time carvers’ delusion

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The 15-minute city is the latest fashionable concept to be embraced by local officials, mayors and presidents of metropolises to demonstrate their social, societal and ecological commitment.  Have we finally found the secret to living together, free and happy, or is it just another delusion, a smokescreen to mask and avoid responsibility for what needs …

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Ile de Nantes: a new impetus for a design school

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Next September, we will be moving into the new premises of L’Ecole de design Nantes Atlantique on the Ile de Nantes. 11,000 m2 for an investment budget of 30M euros, this is the largest investment in design since the creation of the Cité du design in Saint Etienne. We have been working on this project …

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“Good design is better than a good idea”

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Credo for a design school, the example of l’Ecole de design Nantes Atlantique Innovation and social responsibility for designers Over 10 years ago L’Ecole de design Nantes Atlantique set up a program to radically transform the traditional curricula of design and applied arts. The aim was to move the focus of the profession towards more …

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Design: a management discipline? Yes, on the condition that we free ourselves from Design Management

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There are many ways to judge the quality of a design degree. For a long time, it was measured on the quality of the end of studies projects and on the exhibition of these projects to testify to the creative spirit of the students at the end of their course. The end of studies project …

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The end of the myth about Corporate Social Responsibility: Make way for design

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With the anxiety it generates, and the impact it has had on the way we live, the Covid pandemic is propelling us into a future full of uncertainties. Will companies have to change? Will the myth of Corporate Social Responsibility survive the formidable health and economic ordeal we are going through? Faced with the excesses …

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Covid-19 and Management. From a globalized to a digital world

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All the editorialists announce: Tomorrow will no longer be as before. And the Covid crisis, by its brutality, by the new look it imposes on the world, is it heralding a new world, more united, more responsible, more aware of the relativity of our planet and of our humanity ? Or will it only exacerbate …

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Design, ethics and humanism

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How Design offers companies a tremendous opportunity to work on their corporate social responsibility Design is in vogue, in vogue for companies who believe that creation and innovation are drivers of their future development. Managers talk about innovation strategies, foresight, concepts, possible futures, design thinking. They organize their teams transversely in project groups which are …

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Design schools, the new schools for leadership and entrepreneurship

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Design schools have the chance to become the training institutions that produce the leaders of tomorrow, able to reconcile the economic and the social, and raise new questions about the notions of development and progress. Design is now a strategic discipline, in that reflections on future uses and innovation have become the driving force in …

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Social responsibility and the liberated company: duty or self-interest?

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The new concepts of participative and progressive management, which advocate social responsibility and the fulfillment or even the liberation of the individual, are enjoying a great success and enriching their proponents. The aim is to save the planet and whilst ensuring that mankind prospers. The responsible and liberated company has become a cult for certain …

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