The perception of design has evolved in recent years to finally become applicable to all issues and fields and to establish its strategic nature to support businesses and society in general. design continues to reflect on the shape of objects, interior architecture, graphics… but it now embodies all the strategic concerns of transformation of economic …
‘The entrepreneurial mindset of the designer is a central concern of training institutions. An idea is worth nothing, even the most desirable one, if it is not tested by the markets and/or society in general. It is not a question of turning all designers into company managers, as the latter have specific skills that not …
(Written for the preface to the catalog of the exhibition“Jules Verne – 20000 leagues under the sea” – Works carried out by NACAA studentssupervised by Jean Baptiste Blanc) Design questions the uses of tomorrow, it draws them, represents them, gives them form and meaning. it makes them desirable. If the ability to desire what we …
6 years ago, I published in the columns of Office and Culture an article with the provocative title “What is being human when robots are smarter than us? “. It had aroused some offended and bellicose reactions, not very well argued, however, some being able to console themselves with the definition of intelligence, the content …
Education, chat GPT and other devilry,
or the platform overturned. Read More »
L’Ecole de design Nantes Atlantique moved into its new premises in September 2022. The new building was designed by the architects Marc Mimram and Gaelle Pesneau in collaboration with the design firm Jouin-Mankku. 116OO M2 dedicated to design and educating people in creation and innovation. Nantes Métropole, the Pays de Loire Region, the European Union …
Manifesto for a Design School – The desire to build a simpler world Read More »
We are currently experiencing radical changes in industrial and marketing paradigms, in a world that has become unstable due to international conflicts. The “scientific management” on which industrial structures have been organized since the middle of the 19th century is no longer sufficient to govern organizations. For many companies, “doing better and better what we …
The 15-minute city is the latest fashionable concept to be embraced by local officials, mayors and presidents of metropolises to demonstrate their social, societal and ecological commitment. Have we finally found the secret to living together, free and happy, or is it just another delusion, a smokescreen to mask and avoid responsibility for what needs …
The 15-minute city or the time carvers’ delusion Read More »
Next September, we will be moving into the new premises of L’Ecole de design Nantes Atlantique on the Ile de Nantes. 11,000 m2 for an investment budget of 30M euros, this is the largest investment in design since the creation of the Cité du design in Saint Etienne. We have been working on this project …
Ile de Nantes: a new impetus for a design school Read More »
Credo for a design school, the example of l’Ecole de design Nantes Atlantique Innovation and social responsibility for designers Over 10 years ago L’Ecole de design Nantes Atlantique set up a program to radically transform the traditional curricula of design and applied arts. The aim was to move the focus of the profession towards more …
There are many ways to judge the quality of a design degree. For a long time, it was measured on the quality of the end of studies projects and on the exhibition of these projects to testify to the creative spirit of the students at the end of their course. The end of studies project …