Design
Design and ethical leadership, the Educated Human (EH) versus Artificial Intelligence (AI) – What future for design schools
“Intelligence is the ability to adapt” tells us the English astrophysicist Stephen Hawking who died in 2018. But adapt to what and for what ideal? In this world of information and knowledge available to all, of generative artificial intelligence, is it a question of embodying the “Educated Human” of the post-modern era and thinking that …
Manifesto for a Design School – The desire to build a simpler world
L’Ecole de design Nantes Atlantique moved into its new premises in September 2022. The new building was designed by the architects Marc Mimram and Gaelle Pesneau in collaboration with the design firm Jouin-Mankku. 116OO M2 dedicated to design and educating people in creation and innovation. Nantes Métropole, the Pays de Loire Region, the European Union …
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What if students were trained to innovate…
We are currently experiencing radical changes in industrial and marketing paradigms, in a world that has become unstable due to international conflicts. The “scientific management” on which industrial structures have been organized since the middle of the 19th century is no longer sufficient to govern organizations. For many companies, “doing better and better what we …
Ile de Nantes: a new impetus for a design school
Next September, we will be moving into the new premises of L’Ecole de design Nantes Atlantique on the Ile de Nantes. 11,000 m2 for an investment budget of 30M euros, this is the largest investment in design since the creation of the Cité du design in Saint Etienne. We have been working on this project …
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“Good design is better than a good idea”
Credo for a design school, the example of l’Ecole de design Nantes Atlantique Innovation and social responsibility for designers Over 10 years ago L’Ecole de design Nantes Atlantique set up a program to radically transform the traditional curricula of design and applied arts. The aim was to move the focus of the profession towards more …
Design: a management discipline? Yes, on the condition that we free ourselves from Design Management
There are many ways to judge the quality of a design degree. For a long time, it was measured on the quality of the end of studies projects and on the exhibition of these projects to testify to the creative spirit of the students at the end of their course. The end of studies project …
The end of the myth about Corporate Social Responsibility: Make way for design
With the anxiety it generates, and the impact it has had on the way we live, the Covid pandemic is propelling us into a future full of uncertainties. Will companies have to change? Will the myth of Corporate Social Responsibility survive the formidable health and economic ordeal we are going through? Faced with the excesses …
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Covid-19 and Management. From a globalized to a digital world
All the editorialists announce: Tomorrow will no longer be as before. And the Covid crisis, by its brutality, by the new look it imposes on the world, is it heralding a new world, more united, more responsible, more aware of the relativity of our planet and of our humanity ? Or will it only exacerbate …
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Design, ethics and humanism
How Design offers companies a tremendous opportunity to work on their corporate social responsibility Design is in vogue, in vogue for companies who believe that creation and innovation are drivers of their future development. Managers talk about innovation strategies, foresight, concepts, possible futures, design thinking. They organize their teams transversely in project groups which are …