Read the article in mandarin – 伦理型领导:设计与设计师的新前沿

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克里斯蒂安·格勒林 (Christian Guellerin),南特大西洋设计学院执行董事近年来,设计的认知已经发生演变,如今它成为适用于所有问题和领域的战略工具,并从整体上建立了其支持商业和社会的战略本质。设计仍体现在物体外形、室内建筑、平面设计等方面。但如今,它涵盖了经济和组织模式的所有战略考量。随着设计具有了战略性,它已成为一门管理学科,来帮助企业以不同的方式设计、生产和销售产品或服务。设计师在所有公共机构和私营企业中被委以担任管理职位的重任。综合大学和设计院校必须调整课程,来关注和应对这一发展趋势。 阅读全文

Design and ethical leadership, the Educated Human (EH) versus Artificial Intelligence (AI) – What future for design schools

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“Intelligence is the ability to adapt” tells us the English astrophysicist Stephen Hawking who died in 2018. But adapt to what and for what ideal? In this world of information and knowledge available to all, of generative artificial intelligence, is it a question of embodying the “Educated Human” of the post-modern era and thinking that …

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What will being Human mean when robots outsmart us?

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A more fundamental question might be, what role will Design and designers play in crafting, creating, characterizing, and charting the world of tomorrow? From the moment the weight of tedious tasks are lifted from our daily lives and our human ability to think, learn and adapt will pale in comparison to the threat of superior …

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Design, the new frontier of ethical leadership

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The perception of design has evolved in recent years to finally become applicable to all issues and fields and to establish its strategic nature to support businesses and society in general. design continues to reflect on the shape of objects, interior architecture, graphics… but it now embodies all the strategic concerns of transformation of economic …

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leagues-under-the-sea

Jules Verne, Man and Machin…

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(Written for the preface to the catalog of the exhibition“Jules Verne – 20000 leagues under the sea” – Works carried out by NACAA studentssupervised by Jean Baptiste Blanc) Design questions the uses of tomorrow, it draws them, represents them, gives them form and meaning. it makes them desirable. If the ability to desire what we …

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Education, chat GPT and other devilry,
or the platform overturned.

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6 years ago, I published in the columns of Office and Culture an article with the provocative title “What is being human when robots are smarter than us? “. It had aroused some offended and bellicose reactions, not very well argued, however, some being able to console themselves with the definition of intelligence, the content …

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or the platform overturned.
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Manifesto for a Design School – The desire to build a simpler world

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L’Ecole de design Nantes Atlantique moved into its new premises in September 2022. The new building was designed by the architects Marc Mimram and Gaelle Pesneau in collaboration with the design firm Jouin-Mankku. 116OO M2 dedicated to design and educating people in creation and innovation. Nantes Métropole, the Pays de Loire Region, the European Union …

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What if students were trained to innovate…

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We are currently experiencing radical changes in industrial and marketing paradigms, in a world that has become unstable due to international conflicts. The “scientific management” on which industrial structures have been organized since the middle of the 19th century is no longer sufficient to govern organizations. For many companies, “doing better and better what we …

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The 15-minute city or the time carvers’ delusion

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The 15-minute city is the latest fashionable concept to be embraced by local officials, mayors and presidents of metropolises to demonstrate their social, societal and ecological commitment.  Have we finally found the secret to living together, free and happy, or is it just another delusion, a smokescreen to mask and avoid responsibility for what needs …

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