Christian Guellerin

Free opinion about design education

14 February 2014

Education: Design, Creativity and Knowledge

Design and creativity should be taught at school. “Reading counting, creating” should be the new trilogy in elementary schools.

[ Lire → ]

→ No Comments Tags: Article/Press

14 October 2013

Design Management: Reawakening “manual labor”, or what Design schools are doing to address and appease the “doing” and “having done.”

Just as corporate competitiveness issues are more frequently dotting the economic landscape, where economists and politicians are perpetually, and somewhat in vain, setting up more Ministries, commissions and committees around “economic recovery plans” in a dire attempt to whisk Western countries out of what seems like a never-ending line-up of crises and get back on track with industrial growth models, how farfetched really is it to sit down and have a serious talk about “manual labor” as an answer, albeit a modest one, to the very slippery slope down which businesses in the Western world are sliding?

[ Lire → ]

→ 4 Comments Tags: Article/Press

17 June 2013

The Highs and Lows of “Design Thinking”

The buzzword going around these days is “Design Thinking.” Management just got a hold of its latest “holy grail.” Training programs are slowly popping up all over the place. The top American business schools seem to have tapped into a new trend and topic in management having caught the wave in innovation and society’s burning [...]

[ Lire → ]

→ 4 Comments Tags: Article/Press

19 September 2012

Productive recovery: design to the rescue

21 proposals have just been made to promote design, by the “European Design Leadership Board.” Finally, the European Commission seems to have become aware of the issues at stake. The European Commission has just published a small book presented in Helsinki on September 17th, 2012, which is the result of a study carried out by [...]

[ Lire → ]

→ No Comments Tags: Uncategorized

21 June 2012

Design schools, the new incubators

Western economies are looking for a new life, a new impulse. If States are now looking at ways of containing the debt crisis, of saving banks from bankruptcy, it is in the field of business and competitiveness that everything will unravel. Globalization and the competition of emerging economies have led to a complete economical reorganisation and as Adam Smith would have said, has led to a new era of the “division of labour.”

[ Lire → ]

→ 1 Comment Tags: Article/Press

10 May 2012

The Secret of Innovative Corporations

In a context of international competition, where companies are not on equal footing, total quality management policies must give way to innovation abilities, where people reach beyond a given framework and imposed processes. The entrepreneur manager, the designer manager is taking over the administrator manager.

[ Lire → ]

→ No Comments Tags: Article/Press

16 January 2012

“Made in” is over. Time to go for “Designed by”

(…)

Western businesses may soon be in an outward-bound predicament in order to bridge the gap with booming markets abroad. It has now become urgent that they equip themselves with the necessary manufacturing operations enabling them to sell to the Chinese, Indians and Brazilians, and come tomorrow, owing to a growing economy, to those of the dawning middle class in certain African countries.

[ Lire → ]

→ 2 Comments Tags: Article/Press

24 October 2011

A design-, creation- and innovation-friendly context

Economic and industrial models are crumbling away. Economists everywhere seem incapable of predicting or solving problems facing Western countries. The reality is that universities of economics, recently recognized by the Shanghai ranking for the quality of their research, have not produced the “finders” who, alongside researchers, are expected to provide solutions to calm down the stormy seas that lie ahead.

[ Lire → ]

→ No Comments Tags: Article/Press

30 August 2011

Design schools : from creation to management

Given the turbulent socio-economic climate, the number of remarkable opportunities awaiting design schools is not only impressive, involving the training of students who will occupy tomorrow’s top managerial roles, but also commensurate with innovation challenges facing businesses and society on the whole.

[ Lire → ]

→ 2 Comments Tags: Article/Press

24 August 2011

“Design school graduates also need to be entrepreneurs”

Interview for a magazine of Education

Christian Guellerin has been the director of the Ecole de design Nantes Atlantique for 13 years. This former head of a business school, who has also worked at the Chamber of Commerce of Nantes/St Nazaire, has established a spirit of management and entrepreneurship within his design school – a complete turn around for this industrial design school created 20 years ago.

How can someone who is not a designer with a background in business run a successful design school?

[ Lire → ]

→ 1 Comment Tags: Interview