Christian Guellerin

Designers have become project managers. Though they are still primarily valued for their creative and technical skills – which are in itself a language – in the course of time designers have taken on other kinds of responsibility – such as being in a position to bringing together philosophers, sociologists, engineers, technicians, marketers, financial people, artists… all the players expected to produce innovation and progress. Designers are inspirers who “strike up a new order” by having human sciences and hard sciences work together in harmony for development and progress. They are pioneering elements of a new type of thought likely to merge the analytical thinking that rules hard sciences and the rather intuitive thinking of human sciences. Through their method and language – the universal language of drawing and graphic representation – they give meaning to “intuitionalytic thinking,” a hoped-for child born from the unusual encounter between intuition and analysis, a type of thinking that will undoubtedly prove useful in facing the many challenges companies are going to be faced with.